Mercedes 'I AM'' 360 Installation Film

This 360 film was produced for the launch of the Mercedes X-Class. The unique challenge posed was to make a car advert in the absence of a yet to be launched car. My approach was to craft a script of mystery and allusion, a portrait of the X-Class consumer, off-roaders and city cats. The script playfully emulates the phrasing of a riddle - 'I will shelter you from the storm, and take you to it, what am I'!

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